Division90 is now Calculated. Same trusted team. Bigger vision. Smarter solutions.
From Financial Clarity to Measurable Growth
Marketing Agency
This business was growing, but they didn’t have a clear understanding of which clients or services were actually profitable. Their financials weren’t structured in a way that allowed them to compare performance against industry benchmarks, and they had no reliable way to calculate CAC or CLV.
This meant their marketing and sales decisions were based more on intuition than data.
We restructured their books and reporting so they could track against industry benchmarks and properly calculate customer acquisition cost and lifetime value. Once those metrics became clear, they were able to confidently adjust their marketing strategy, increase spend, and hold their sales team accountable to performance standards.
What Changed
Clear CAC and CLV metrics
Benchmark-driven decision making
Increased confidence in scaling marketing
Business Impact
Smarter marketing spend
Improved sales accountability
More predictable growth decisions
Key Marketing Insight
Companies often don’t lack growth they lack clarity on profitable growth.
B2B SAAS START-UP
This business had a strong product and vision, but their financial data wasn’t timely enough to support fast, accountable decision-making. Leadership didn’t have consistent visibility into performance, which made it difficult to create alignment across the team.
We began providing weekly updated financials, giving them a real-time view of their business. That increased visibility created accountability across the organization — decisions became faster, clearer, and more measurable.
Over time, that operational discipline helped them build a strong growth engine. As revenue accelerated, we also supported forecasting and capital planning so they could deploy cash effectively.
What Changed
Shift from delayed to weekly financial visibility
Increased team accountability
Structured planning for growth and cash deployment
Business Impact
185% revenue growth over two years
Positioned for acquisition
Improved ROI on reinvested capital
Key Marketing Insight
Frequency of financial visibility directly impacts accountability and growth velocity.
Industrial/Service Business
This business was presented with an opportunity to acquire their largest competitor, a company roughly twice their size. While the opportunity was significant, it also introduced substantial financial risk.
We worked with them to build a financial plan that made the acquisition feasible. After the deal, the focus shifted to execution, cash flow became tight, and maintaining consistent monthly profitability was critical.
With accurate, real-time financial reporting and forecasting, they were able to closely monitor performance, identify issues early, and make adjustments quickly. Forecasting also helped them anticipate future cash constraints and plan ahead.
What Changed
Clear acquisition modeling and planning
Real-time visibility into profitability
Forward-looking cash flow forecasting
Business Impact
Successful acquisition of larger competitor
Became regional market leader
64% revenue growth YoY
331% profit growth
Key Marketing Insight
High-stakes decisions require both forward-looking planning and real-time operational visibility.
Healthcare
This company had grown to approximately $8M in annual revenue but consistently struggled to generate profit. Because they were operating on cash accounting, their financials didn’t accurately reflect the true economics of the business.
We transitioned them to accrual accounting and restructured their financials to provide a clearer view of performance. Once that visibility was in place, a key issue became obvious labor costs were significantly higher than industry benchmarks.
With that insight, the company restructured its labor model and adjusted pricing accordingly.
What Changed
Transition from cash to accrual accounting
Clear visibility into cost structure
Benchmark comparison against industry
Business Impact
Identified major cost inefficiency
Restructured operations and pricing
Achieved ~10% profit margin for the first time
Key Marketing Insight
Many profitability issues are not operational — they are visibility problems caused by poor financial structure.
DR Heating & Plumbing
Home Services / Commercial Contractor
DR Heating & Plumbing experienced rapid growth, particularly in commercial and industrial projects. However, that growth made it difficult to maintain control over financial performance. They lacked clear visibility into job-level profitability and struggled to predict cash flow and margins.
We implemented accrual accounting and job costing, allowing them to track profitability on each project in real time. This gave leadership better insight into performance and introduced accountability at the project manager level.
With clearer data, they were able to make better decisions around pricing, project execution, and resource allocation.
Home Services / Commercial Contractor
DR Heating & Plumbing experienced rapid growth, particularly in commercial and industrial projects. However, that growth made it difficult to maintain control over financial performance. They lacked clear visibility into job-level profitability and struggled to predict cash flow and margins.
We implemented accrual accounting and job costing, allowing them to track profitability on each project in real time. This gave leadership better insight into performance and introduced accountability at the project manager level.
With clearer data, they were able to make better decisions around pricing, project execution, and resource allocation.
What Changed
Job-level profitability tracking
Improved financial predictability
Increased accountability across project managers
Business Impact
Over 52% profit growth
More consistent margins
Greater operational control during growth
Key Marketing Insight
As companies scale, granularity of financial data becomes critical to maintaining margins.
In The Words Of Our Clients
Prior to using Calculated's bookkeeping and financial strategy services, I had no idea what my company's bottom line was. I didn't even know if we were profitable. After a year and a half with Dustin and his team, our books are cleaner than ever, and I understand my business's finances thoroughly. The best part is that I know where we're headed - and that clarity provides me with peace of mind. I highly recommend Calculated.
We’ve been working with Calculated for a few years and it’s completely changed the amount of clarity, strategy, and understanding I have of my own business. Having a professional lifeline like Calulated has helped me fill in the gaps in my personal skills and knowledge.
Division 90 was a true game changer for Nani. We had taken the business as far as we could on our own, and bringing Dustin and his team in gave us the financial clarity, structure, and strategic insight we needed to reach the next level. Their impact went far beyond basic accounting support. They successfully transitioned our financials from cash to accrual accounting, built a robust forecasting model, created a cash flow management plan, and implemented a budgeting system that became essential tools for our leadership team. What stood out most was their ability to turn financial data into actionable business strategy. Instead of simply reporting numbers, Dustin helped us understand what the numbers meant, where we had opportunities, and how to make smarter decisions for the future of our brand. Their partnership gave us confidence, visibility, and a much stronger foundation for growth. I would highly recommend Division 90 to any founder or leadership team looking to level up their financial operations and make more strategic, data-driven decisions.
We have loved working with Calculated. They are efficient, responsive and very knowledgeable. We feel very supported and have been impressed by the entire team. We have worked with many groups over our years of running businesses and Calculated has been the best, hands down. We highly recommend working with them.
Dustin and Amy don't just do our books—they help us make smarter decisions about how to grow. Fast responses, crystal clear financials, and genuine partnership. They're essential to our success.
Get the Financial Infrastructure Your Growth Requires
One integrated system. Accounting, data, and strategy, working together.
Full-Service Accounting & Controllership
Accurate books, structured for growth, not just tax season. We design your financial infrastructure to answer the questions that drive decisions.
Real-Time Financial Dashboards & KPI Tracking
Your business generates data every day. We make sure you can see it, understand it, and act on it, without waiting for a month-end report.
Fractional CFO Leadership
Strategic financial leadership without the full-time price tag. Forecasting, cash strategy, scenario planning, and executive-level guidance when you need it.
Growth Strategy Development & Financial Execution
We don't stop at the spreadsheet. We help build and execute the financial plan behind your growth, from pricing strategy to capital deployment.
Finance Leadership for Executive & Operations Teams
Growth requires financial alignment across your leadership team. We build the accountability structures, reporting cadences, and decision frameworks that keep everyone moving in the same direction.
Get the Financial Infrastructure Your Growth Requires
One integrated system. Accounting, data, and strategy, working together.
Full-Service Accounting & Controllership
Accurate books, structured for growth, not just tax season. We design your financial infrastructure to answer the questions that drive decisions.
Real-Time Financial Dashboards & KPI Tracking
Your business generates data every day. We make sure you can see it, understand it, and act on it, without waiting for a month-end report.
Fractional CFO Leadership
Strategic financial leadership without the full-time price tag. Forecasting, cash strategy, scenario planning, and executive-level guidance when you need it.
Growth Strategy Development & Financial Execution
We don't stop at the spreadsheet. We help build and execute the financial plan behind your growth, from pricing strategy to capital deployment.
Finance Leadership for Executive & Operations Teams
Growth requires financial alignment across your leadership team. We build the accountability structures, reporting cadences, and decision frameworks that keep everyone moving in the same direction.
Growth Isn't Random. It's Calculated.
Let's build the financial foundation your next stage of growth actually requires.
We help businesses with their critical data and strategy needed for accelerated growth.
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